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Free direct mail designer online8/14/2023 Why are you creating your advertisement in the first place? What are you hoping to achieve in terms of results? Identify the Goal of Your PieceĪnother important step in planning your direct mail piece is identifying the goal or intent behind it. ![]() You’ll want to know things like how much information your prospects need, what offers they will respond to, and what kind of images will resonate with them before delving into the rest of the design process. Understanding what your audience wants helps you create a persuasive design that complements the copy you write. It’s nearly impossible to design an effective direct mail piece if you don’t know who you’re targeting. Follow the steps below to develop your plan. Plus, if you encounter any problems down the road, you can revisit your initial strategy to get back on track. Planning out your direct mail piece ahead of time will help you streamline the design process by keeping you organized. Whether you’re creating your own piece or working with a company that’s designing it for you, you’ll find valuable direct mail design tips to improve your ads. In this guide, we’ll review the most important steps in creating a great mail piece: planning, designing, and proofing. Great design also adheres to your brand standards and helps you create a cohesive brand image that’s easily recognizable. An effective design guides your prospects through your advertisement and drives home your marketing message in a visually appealing way. ![]() But direct mail design involves more than just the colors and imagery on your piece. When it comes to creating a great direct mail piece, design plays a crucial role.
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